The Destination Africa Process
We do not fit clients into itineraries. We build itineraries around clients. Here is exactly how that works.
Why Process Matters
Most travel agents ask where you want to go. We ask who you are, what moves you, and what you want to feel when you return.
That distinction is the difference between a booking and a journey. Our process is designed to understand you well enough to create something that feels genuinely personal, because it is.
Destination Africa takes on a deliberately limited number of clients, so you are never a number in a queue. From the very first conversation, you have our complete attention.
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The Process
Step One
It starts with a conversation by phone, WhatsApp, or email, where we listen far more than we speak. We want to understand your travel history, what excites you, what you want to feel, and the budget you are working with. There are no forms and no pressure, just a genuine conversation.
Step Two
Using years of first-hand knowledge, we design your itinerary from scratch. It is never a template with your name on it, but a considered proposal built around you, drawing on direct relationships with lodges and operators, many of which you will not find on any booking platform.
Step Three
We review the proposal together and adjust anything that does not feel exactly right. You might upgrade a lodge, add a night, or change a destination. This stage exists because your journey should feel right before anything is confirmed, not after.
Step Four
We confirm every booking, arrange every transfer, and document every detail. You receive a full pre-departure briefing and emergency contact details, and you travel knowing that someone who genuinely knows Africa is in your corner from departure to safe return.
Our Standards
Every client receives the same level of care, whatever the budget and wherever the journey.
You speak to the same person from start to finish. The person who learns your preferences is the person who makes every booking and answers every question.
We answer every enquiry within 24 hours on our working days, Tuesday to Friday. If anything urgent arises while you are travelling, your documents include dedicated emergency contact details.
Before you depart, you receive a full travel pack with your confirmed bookings, transfer details, vouchers, health and entry guidance, packing advice, and emergency procedures, so nothing is left to chance.
If a lodge is not right for you, we will tell you. If another destination suits you better than the one you asked about, we will explain why. We recommend what is right for you, whatever it earns us.
Package holidays booked with us are financially protected through Hays Travel's ABTA membership (K9413). Before you pay, we will always explain exactly what protection applies to your booking.
Our service comes at no additional cost to you, because our commission is paid by the supplier. We use our relationships to secure strong rates and added benefits wherever we can, and the price we quote is the price you pay.
We trade through Hays Travel's ABTA membership (K9413), so we follow ABTA's Code of Conduct, and package holidays carry ABTA financial protection.
All payments are taken through secure, protected payment links, so your card details are never shared by email or over the phone.
We share your details only with the suppliers needed to arrange your journey, and we never use them for marketing without your consent.
Before you travel, we share the current FCDO travel advice for every country on your itinerary and point you to the official health guidance.
Common Questions
There is no fee for using Destination Africa, because our commission is paid by the suppliers we book with. You receive tailored guidance, a journey designed around you, and access to exceptional safaris at no additional cost.
Your itinerary is usually ready within two to five working days, and up to ten for more complex journeys. We take the time to design something exceptional rather than rush something ordinary.
That is exactly what the proposal stage is for. Nothing is confirmed or paid until you are completely happy, and we can revise the routing, change lodges, adjust the length of your stay, or rethink the destination entirely. It is your journey.
Yes, and we strongly recommend arranging it as soon as you book, so you are covered for cancellation as well as for your time away. A medical evacuation from a remote safari area can cost tens of thousands of pounds. We can provide a travel insurance quotation for you, along with quotes for extras such as airport lounges and parking.
We work Tuesday to Friday, 11:30am to 6:00pm UK time, and we reply to anything received outside those hours on the next working day. Every client receives emergency contact details before they travel.
Yes. We arrange international and internal flights, light-aircraft charters, airport transfers, lodge reservations, activities, airport parking and lounges, and travel insurance, and we provide the FCDO travel advice and documentation you need. We do not process visas, but we are happy to guide you through what each country requires.
Tell us what you are dreaming of, and we will design your African journey entirely around you. Every enquiry is received personally and answered within 24 hours.
Africa is closer than you think.
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